Marketing and Marketing Analytics

Publish on: 13 Oct 2015

Marketing is a crucial part of operations for many enterprises. It helps your company stand out from competitors and it can support long term business growth. However, many businesses fail to evaluate the success of their marketing efforts. To get the most out of your marketing investment, you must implement tactics designed to measure the success of each campaign. Even the most creative efforts are useless if they don’t get results. You can only create more effective marketing campaigns by evaluating your marketing throughout the year.

Marketing analytics can help you gauge the success of your marketing programs. However a few questions need to be answered:

  • Which analytics should one track?
  • How do technologies differ?
  • What is available on the market?
  • How do these technologies integrate with the current marketing technologies?
  • And taking this into account why only few Mauritian companies invest in marketing analytics?
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